Maskelah Gabriel-Adams is the Founder and CEO of Afrofilms UK, now rebranded as Afrofilms Global, a dynamic platform dedicated to amplifying African and diaspora storytelling across international markets. An accomplished academic with a Master’s degree in Film Distribution and Marketing, Maskelah brings both strategic insight and creative vision to the evolving global film landscape.

As an advocate for representation and equity within the screen industries, she has consistently championed African cinema, creating pathways for underrepresented filmmakers to access wider audiences and sustainable distribution opportunities. Her work bridges scholarship and industry practice, positioning Afrofilms Global as both a cultural movement and a market-driven enterprise.

A visionary leader, Maskelah is committed to reshaping narratives, building transnational partnerships, and expanding the commercial and cultural reach of African and diaspora content worldwide.